VINE

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Here lies Vine, the looping six-second stage where an entire generation of comedians, musicians, and “do it for the” chants were born and died in the time it takes to read this sentence.

Acquired by Twitter before it even launched, Vine spent four years as the internet’s favorite unpaid comedy writers’ room. Its biggest stars generated millions of views and zero meaningful revenue-sharing, so they did the rational thing: packed their loops and moved to a platform that paid them to do the exact same jokes.

Twitter, busy fighting its own existential crises, never gave Vine the budget, the creator fund, or the attention it needed. By late 2016 the announcement came quietly, the app limped on as a read-only “Vine Camera” corpse for a few months, and then the loop finally, mercifully, stopped looping.

EOF